Dickinson, ND – Dickinson State University Athletics is excited to announce a new partnership with Scheels, a leading sporting goods retailer, to launch the Scheels Kid of the Game initiative. This exciting sponsorship will recognize and celebrate the young fans of the Blue Hawks who demonstrate outstanding school spirit and enthusiasm at home athletic events.

Each Kid of the Game will be selected to receive a Scheels gift card and will be honored through special recognition on Dickinson State's official Blue Hawk social media channels. This initiative aims to promote and inspire the next generation of Blue Hawk athletes and fans, encouraging them to be involved in the community and athletic events at Dickinson State.

"We are very excited to roll out this new sponsorship with such a prominent partner," said Kyle Smith, Development Officer, Athletics and Rodeo at Dickinson State. "Scheels is one of those companies that goes above and beyond to support the communities they serve, and we are grateful to have them as a Blue Hawk Partner."

The Scheels Kid of the Game program will be introduced during the upcoming fall sports season, with children from the community being nominated and selected to be part of this thrilling new tradition.

"At SCHEELS, we believe in celebrating the next generation of fans and leaders, and we're honored to partner with Dickinson State University on the new 'Kid of the Game' initiative. It's such a fun way to highlight kids who bring incredible energy and school spirit to the stands. We're excited to cheer them on and create lasting memories for families in our community." Said Melissa Neutman, Public Relations Lead for Scheels in Bismarck, North Dakota.
 
This partnership signifies another step forward in creating exciting and engaging opportunities for the Dickinson State student-athlete community, while enhancing the fan experience for the next generation of Blue Hawks.
   
About Scheels:
Scheels is a privately owned retailer with 30 locations across the United States, offering a wide selection of sporting goods, outdoor equipment, apparel, and footwear. Known for its outstanding customer service and community involvement, Scheels is dedicated to making a positive impact in the areas they serve.

About Dickinson State University Athletics:
Dickinson State University Athletics provides student-athletes the opportunity to excel in both their academic and athletic pursuits. The Blue Hawks compete in the NAIA, offering competitive programs in a wide range of sports, and fostering a strong sense of community and school spirit.
Dickinson State are members of the Frontier Conference, Heart of America Athletic Conference, American Midwest Conference and the National Intercollegiate Rodeo Association. 
  Contact:
Kyle Smith
Development Officer, Athletics and Rodeo
Dickinson State University
Phone: (701) 456-9957
Email: kyle.smith@dickinsonstate.edu
Website: www.dsubluehawks.com